Unlike with the typical promotion of a new film, Amazon didn’t release advanced screeners of the film to journalists and reviewers, and all scheduled Thursday screenings in theaters were cancelled, according to NPR . The documentary can't even fill seats at the movie theater closest to Mar-a-Lago, where only 13% of seats were sold for the opening weekend. Ticket sales have also been so lackluster that there is a growing trend on social media of people posting screenshots of their local theater’s seat availability for the film’s premiere to show that theaters across the country are empty. A Craigslist ad offering to pay people $50 to fill seats at screenings of Melania has also gone viral on social media. One vandal wrote “My husband f–--s kids,” across one of the movie posters at a bus stop, The Daily Beast reports.