PT Wallis Annenberg Hall (ANN), ANN 301DGoogle Analytics is the premier platform for gathering, analyzing, and understanding data about website and mobile app traffic. This three-part workshop series goes through all the concepts you need to know to pass the Google Analytics certification exam. The first of three parts introduces the Google Analytics platform, why you should use it, and how to understand the reports it provides. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.