PT Wallis Annenberg Hall (ANN), ANN 301DSearch engine optimization (SEO) is the process for improving content’s rankings in search engines, leading to more organic traffic to your website or social media posts. This beginner workshop introduces that SEO is and some strategies for how to make your content rank higher in search engine results. This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.