It doesn’t surprise if the fight is not the attraction you’d expect it to be within the boxing world. The problem is the various elements that distract people from boxing, and the way that boxing has lost its footing as a general-audience sport. There is no platform which has assumed the position in society and the level of influence in boxing that HBO had. The media landscape is too diversified, too fraught with wide-ranging outposts and social-media and things based on smaller audiences. It’s like making this fight between Oleksandr Usyk and Deontay Wilder.