Apple’s iPhone 16 became the world’s best-selling smartphone in 2025, according to the latest data. Together, their devices accounted for 19% of total smartphone sales worldwide. The iPhone 17 series, which Apple launched in September, posted 16% higher sales than the previous generation during its first full quarter. The source noted that the base iPhone 17 model stood out the most. The iPhone 17 offers a 120Hz refresh rate, compared to 60Hz on the earlier model.