52% of US Video Game Hardware Buyers in Q4 2025 Had a Household Income of $100K+ - News/ 1,475 Viewsby, posted 7 hours agoSenior Director and Video Game Industry Advisor at Circana Mat Piscatella on social media revealed the number of households with an income of $100,000 or higher accounted for 53 percent of all video game hardware sold in Q4 2025. The average price of video game hardware in the US increased from $373 in Q1 2022 to $446 in Q4 2025. "53% of US video game hardware buyers in Q4 '25 had a household income of $100k+ - a record high - and up from 40% in Q1 '22," said Piscatella. "The average price of video game hardware in the US was $373 in Q1 2022, jumping to $446 by Q4 2025." He also revealed video game hardware buyers with a household income below $50,000 decreased from 31 percent in Q1 2022 to 19 percent in Q4 2025.