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Apple's iPhone sales surge to new quarterly high despite early missteps in artificial intelligence
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Japan Today
FILE - An Apple logo adorns the facade of the downtown Brooklyn Apple store on March 14, 2020, in New York.
(AP Photo/Kathy Willens, File)By MICHAEL LIEDTKEApple’s iPhone sales soared to a new quarterly record during the holiday season, despite artificial intelligence blunders that prompted the technology trendsetter to get a helping hand from Google.
That formula helped produce iPhone sales of $85.3 billion, a 23% increase from the same time in the previous year.
It marked Apple's highest iPhone sales for a three-month period since the device’s debut in 2007.
The Cupertino, California, company will try to sustain the momentum by finally releasing a batch of delayed AI features, including an Siri upgrade that is supposed to make the assistant more conversational and versatile.