Pete Smith, better known as “Sweet Pete” by Isla Vista locals, opened up a cookie shop in September 2024. Caramelizing brown sugar and sweet vanilla waft from Pete’s oven down Pardall Road, luring in all who pass by. One Halloweekend (one of the busiest weekends for Isla Vista businesses), he followed his routine drop-off of beer at Sam’s To Go. His shop, Sweet Pete’s Treats, is best known for his unique flavors of cookies. Pete’s end goal is to not only have the best cookie in Isla Vista, but to help foster the student community in the neighborhood.