“Fans have more friends” is Heineken’s way to bring together its sponsorships across football, formula 1 and music under a single platform. Apparently hundreds turned up, probably helped by the fact that Heineken turned the whole place into a big, branded viewing experience. Directed by Frederik Bond through Stink Films, it celebrates the spontaneous friendships that often spark between fans, in the moment at least. Bruno Bertelli, CEO and CCO of LePub, said: “Fans Have More Friends is built on a simple human truth: passion connects people faster than anything else. By turning fandom into a platform for real-world interaction, we wanted to create an ecosystem that doesn’t just celebrate fans, but actively brings them together, transforming shared passion into shared experiences”.