The 2026 LTL market is often described as “soft,” but for many organizations it doesn’t feel that way. The reason is straightforward: the LTL market isn’t broken—it’s been repriced. After years of margin pressure, rising labor costs, and an extended freight recession, carriers have fundamentally changed how they price freight. In today’s environment, those tactics rarely deliver the lowest total cost. The LTL market in 2026 isn’t broken.