Photograph: courtesy of Silver VoicesHowever, campaigners argue that millions of people who still rely on Freeview will be left behind. Digging into the figures, 1.1m of those households are expected to have broadband by that point but not use it on an online TV service. There were serious concerns over about 6% of households, identified by the DCMS at the time as “digital refuseniks” who would never convert to digital TV. According to audience research body Barb, 7% of UK households no longer even own a TV set, instead choosing to view video and TV content on other devices. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”