“Wonderfully Unordinary” centers on self-expression and real-world experiences in a culture “saturated in imitation and algorithmic sameness,” Crocs said. The revamp follows Crocs appointing a new chief marketing officer and its first chief brand officer last year. The campaign debuts with an emotionally-driven 90-second spot that shows a store employee slipping Crocs onto the feet of a faceless mannequin. Crocs refreshing its messaging approach follows the brand appointing former Fabletics marketer Carly Gomez as chief marketing officer in August. Gomez reports to Terence Reilly, who was promoted to be the first chief brand officer of Crocs, Inc., overseeing the Crocs and Heydude brands, last May.