The move is expected to cost Pinterest between $35 million and $45 million. The company anticipates completing the plan Sept. 30, pending “local law and consultation requirements.”Dive Insight:Similar to a recent layoff round by Amazon, Pinterest is reducing its employee headcount amid a broader AI push. Last September, the company announced its “where-to-buy” links on image ads, which connect users to retailers with products in stock. During the 2025 holiday season, Pinterest also leaned into its internal data to curate gift guides for shoppers. The company tapped experts, celebrities and internal data to create gift guides across categories such as home, fashion, tech and beauty.