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A$AP Rocky Quietly Launches Jewelry Brand PAVĒ NITEŌ
['Nico Gavino', 'Hb Team', 'Tom Kao', 'Kyle Reyes', 'Sophie Caraan', 'Zoe Leung']
Hypebeast
SummaryA$AP Rocky confirmed his new jewelry brand, PAVĒ NITEŌ, featuring skull-shaped rings created with historic Venetian jeweler A. Codognato.
Several sources indicate that A$AP Rocky has filed 2024 trademark applications for a jewelry brand named PAVĒ NITEŌ, which he appeared to confirm while attending Chanel’s couture show.
Dressed in full Chanel for Matthieu Blazy‘s couture debut, skull-shaped PAVĒ NITEŌ rings were prominently displayed by the rapper.
In a post-show video, Rocky confirmed that the pieces came from his jewelry label and that he collaborated with Venetian artisans to produce them.
Take a closer look at A$AP Rocky’s PAVĒ NITEŌ rings above.