Equity, community-led innovation and the strategic power of African media took centre stage at the REMAPSEN Africa Media Forum on Neglected Tropical Diseases (NTDs) in Cotonou, as journalists, health experts and advocates called for stronger storytelling and sustained advocacy to accelerate disease elimination across the continent. He shared that community dialogue, peer advocacy and long-term media engagement have proven effective in changing perceptions and improving health-seeking behaviour. It creates trust, dialogue and influence, especially among the youth,” he said, calling for stronger involvement of sports media in public health advocacy. Prince Yassa, National Coordinator of Congo Croissance REMAPSEN, challenged African journalists to embrace advocacy journalism that goes beyond awareness creation. The REMAPSEN Africa Media Forum on NTDs continues with capacity-building sessions and will culminate in an awards ceremony recognising outstanding media contributions to NTD advocacy across Africa.