Victoria Beckham wanted her new eyewear range to focus on "shape and proportion". The 51-year-old fashion designer is fronting her namesake eyewear brand's campaign for the first time, and she has opened up about her goals for the collection. She said in a statement: "I wanted strong, instantly recognisable silhouettes that felt effortless to wear, so the focus for this collection was really on refining shape and proportion." The deal included the designing, manufacturing and distribution of eyewear collections for the Victoria Beckham brand until December 2035. Victoria said at the time: “I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level.