“If you’ve been thinking about buying a Model S or Model X, now’s the moment,” Musk told investors, calling the phase-out an “honorable discharge” for the aging lineup. The End of Tesla’s Oldest IconsThe Model S and Model X hold a special place in Tesla’s story. The Model S launched in 2012 and quickly became a favorite among early EV adopters, while the Model X followed in 2015 with its distinctive falcon-wing doors. Even after multiple price cuts in recent years, the Model S still starts around $95,000, and the Model X hovers near $100,000 — far above the company’s mass-market offerings. But one thing is clear: the era of the Model S and Model X is coming to an end.