Last week, KeHE announced the release of Regenerative Organic Certified cold-pressed juices, smoothies and eggs under the revitalized Wild Oats brand. In 2007, Whole Foods Market acquired Wild Oats for $700 million, but federal regulators challenged the deal, causing Whole Foods to sell 32 stores and relinquish the Wild Oats brand name. Wild Oats products appeared in stores operated by Fresh & Easy, the Yucaipa-owned grocery chain that filed for bankruptcy in 2015. It stocked around 100 Wild Oats products in around 2,000 stores starting in 2014, but ended the deal in 2016. Though KeHE will focus initially on selling Wild Oats products to specialty retailers, Rosenheimer said the brand could eventually expand to conventional grocers.