When Pizza Hut launched its new range of pasta – including some non-traditional versions – they decided to get a stamp of approval from the toughest critics – the Italians themselves. The idea hinges on the irony of a global pizza brand associated with seeking validation from Italians, despite not existing in Italy itself. But that’s what Pizza Hut is all about. Challenging something as sacred as Italian pasta felt like the natural next step for a brand that’s never played it safe (as you’ve all seen on our pizzas). That’s why none of our menu items do,” shared Ahmad Hasan, Marketing Manager at Pizza Hut Middle East.