Did you know BMW quietly introduced a new roundel logo? BMW design boss Oliver Heilmer explained the changes to BMW Blog, saying:'We wanted to keep the heritage, but bring more precision to the logo. 2026 BMW iX3 Photo by: BMWBMW is also updating its M performance logo, which will begin appearing on vehicles in February. BMW introduced a new logo in 2020 alongside the one it had had since 1997. Gallery: 2026 BMW iX3 108 Source: BMWMotor1’s Take: BMW has tweaked its logo numerous times since its inception and has made only subtle changes in the last 100-plus years.