According to the firm, overall shipments of smartphone SoCs are expected to decline by 7% year over year (YoY). Samsung, however, is expected to move against the trend, with its smartphone SoC shipments projected to rise by around three percentage points in 2026. Rising memory prices are slowing down smartphone salesThe primary reason behind the overall SoC shipment slowdown is the sharp rise in memory prices. Samsung adopting Exynos 2600 for Galaxy S26 may increase SoC shipmentsMediaTek is expected to take the hardest hit, as it is the dominant supplier of entry-level chipsets, with its smartphone SoC shipments projected to decline by around 8 percentage points in 2026 compared to 2025. As a result, Qualcomm’s shipments are forecast to fall by about 2 percentage points, while Apple’s SoC shipments are expected to decline by roughly 1 percentage point.