Despite that, it could not stop Apple from becoming the world’s top smartphone brand by sales. Well, Samsung also came up short against Apple in the world’s top-ten selling smartphones list. The iPhone 16 ranked first, followed by the iPhone 16 Pro Max, iPhone 16 Pro, and iPhone 17 Pro Max. The Galaxy A16 5G was Samsung’s best-selling phone of the year, followed by the Galaxy A06 4G. The Galaxy S25 Ultra was the brand’s only other entry in the list, coming in at ninth, and was the only high-end Android phone in the list.