And now, Wizard Wellness is on a mission to make allergy care aspirational. After years of using standard remedies like Flonase, Lucree started on a journey to make using medication, like skin care, more fun and effective. Likening it to the experience of applying K-beauty skin care, Lucree wanted to ensure that Wizard Wellness had a similar feel that would keep customers coming back. “Allergy care only works if you’re consistent,” he says. While we’re not looking forward to having watery eyes and itchy noses this spring, at least Wizard Wellness can make treating them a little exciting.