Apple Inc. has bought Israeli startup Q.ai in a deal estimated to be worth $2 billion, according to a report in the "Financial Times". Up to now, Q.ai has operated away from the limelight. Maizels was one of the founders of PrimeSense, which was sold to Apple in 2013. Maizels founded Q.ai in 2022 together with Yonatan Wexler and Avi Barliya. According to the report, Q.ai’s founding team will join Apple on completion of the deal.