WASHINGTON, Jan. 29, 2026 – Comcast lost 181,000 broadband subscribers in the fourth quarter of 2025, directly in line with Wall Street expectations. But Comcast has been making an effort to stave off those losses with price locks and offering bundled plans with one-year free wireless lines. That coupled with an offer of free wireless lines for one year put pressure on the company’s average revenue per user (ARPU). Comcast’s ARPU was $73.08 in the fourth quarter, again in line with analyst expectations but down from the previous quarter. The carriers and cable companies have been working to sell bundled fixed and mobile broadband, an effort to make customers less likely to leave.