Shirley Raines, the nonprofit founder and social media figure whose grassroots work transformed how thousands of people experiencing homelessness were seen and treated, has died. Her organization, Beauty 2 The Streetz, confirmed her death on Wednesday. Shirley,” Raines built a following of more than five million people on TikTok, but her real audience was found on the streets. In 2025, Raines received the NAACP Image Award for Outstanding Social Media Personality, a recognition that reflected how she used online platforms to drive real-world change. Following news of her death, fellow creators flooded social media with tributes.