Apple’s iPhone 16 was the best-selling smartphone globally in 2025, according to Counterpoint Research’s Global Handset Model Sales Tracker. Apple and Samsung dominated the Top 10 list for the fourth consecutive year, with these 10 models contributing 19% of the overall smartphone sales in 2025. “Apple maintained a strong presence in the Top 10 rankings, with the iPhone 16 leading and further widening the gap with the next positions,” said Counterpoint Research Director Harshit Rastogi. The smartphone enables easier entry into the ecosystem, offering the latest capabilities with strategic trade-offs. Samsung captured three spots in the list with the Galaxy A16 5G becoming the best-selling Android smartphone of 2025, offering a balance of hardware and software capabilities.