The new head of the Tourism Industry of Association of B.C. Amber Papou has been named the organization’s new CEO, taking over from Walt Judas who held the position for over a decade. “On behalf of the entire TIABC board, I am delighted to welcome Amber as our new Chief Executive Officer,” said TIABC Chair Sandra Oldfield. Papou won the role with her impressive tourism resume, including playing a key leadership role in building Merritt’s Country Music Capital of Canada brand as well as establishing the Merritt Walk of Stars. Tourism Nicola Valley wished Papou luck in her new role via social media.