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WSJ hits 1 million TikTok followers
['Chris Roush']
Talking Biz News
Meredith Klein of Meredith and the Media interviewed Julia Munslow, senior editor of social at The Wall Street Journal, about its TikTok strategy.
Here is an excerpt:Wow, 1 million followers.
And the playbook is pretty similar to how I built the Yahoo News TikTok to 1 million followers.
Fourth, we stayed updated on how TikTok was tweaking its algorithm and established a relationship with the platform.
Finally, we became data nerds and used that data to inform our strategy and iterate in a thoughtful way.