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Lululemon Blames Customers Again After See-Through Tights Fiasco
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The Business of Fashion
In Lululemon’s view, customers simply weren’t wearing their new leggings right.
That’s the message chief brand and product activation officer Nikki Neuburger gave hundreds of employees at a meeting last week.
In 2013, Lululemon recalled many of its black yoga pants because customers complained they were see-through.
Soon after, the then-CEO resigned, and founder Wilson fanned the flames by claiming that “quite frankly, some women’s bodies just actually don’t work” in Lululemon products.
When she went in last week, the sales associates encouraged her to try the new “Get Low” leggings.