Meta said this pricing applies only in regions where it is legally required to allow third-party AI chatbots on WhatsApp. Italy is currently the only country where Meta has confirmed the introduction of chatbot pricing tied directly to regulatory requirements. Meta said the new chatbot pricing applies specifically to AI generated responses that fall outside those existing template categories. At the time, Meta said its infrastructure was not designed to support AI chatbot traffic and that the increased load was straining its systems. Following the ruling, Meta has asked developers not to provide AI chatbots to users in Brazil, according to information obtained by TechCrunch.