Patagonia, the outdoor clothing and gear retailer, has sued drag performer Pattie Gonia for trademark infringement, claiming that similarities in their names and branding have caused “confusion and deception” among consumers. A touring drag performer with more than 1.5 million Instagram followers, Pattie Gonia is best known as an LGBTQ and environmental advocate who organizes in-person hikes, outdoor events, and fundraising campaigns. Last year, she hiked 100 miles in drag to raise $1 million for inclusive outdoor organizations. Hydro Flask reportedly worried that Pattie Gonia’s name could create confusion about an association between the brands and contacted Patagonia to discuss the proposed collaboration. Patagonia says that after discussions with Wiley and Hydro Flask, the parties reached an agreement allowing Pattie Gonia to continue using her name for activism, but not for commercial sales.