WhatsApp will remain free for users that don't want to pay for it, but those willing to shell out extra cash per month might soon unlock additional WhatsApp customization options that aren't available to free users. But that's not the plan that's going to give users additional customization options. For reference, WhatsApp currently lets users pin three chats only. The 'premium' subscription will let users pin several more, though a number hasn't been given. Subscribe to our newsletter for WhatsApp strategy insight Want clearer insight into WhatsApp’s move toward paid tiers and customization options?