Melania Trump has continued to value her privacy and freedom. The feature-length film, titled Melania, was directed by Brett Ratner and follows the First Lady during the 20 days leading up to the inauguration. One insider said crew members worked "really long hours" under tight protocols governing access to Melania Trump and her family. Sources cited acquisition costs of roughly $40 million and marketing spending near $35 million, while box-office projections ahead of release ranged between $1 million and $5 million. Images of sparsely attended showings circulated on social media, where even some Trump supporters described turnout as disappointing.