Melania Trump was, reportedly, doing a photo shoot at the White House amid the riot at the U.S. Capitol. Social media posts and industry tracking data suggest the film, Melania, is struggling to attract audiences even before its nationwide expansion. In Boston, the city's largest AMC theater reportedly sold just one ticket across three Friday-night showings. Film producer Nate Gilbert wrote on X, "Not a single ticket sold for the opening night of Melania at Boston's largest theater." Another countered, "Not a single ticket sold for Avatar on the same day... LOW IQ post."