Although Xavier didn’t speak in the video, Kling can also imitate voices, further fueling the facade of fakery. In that example, Neil was recreated using a prompt that constructed his office and himself in a post-production video. While Xavier’s video is a harmless showcase of the AI video technology in action, it doesn’t take much to imagine how this could be abused. At the very least, deepfake videos can trick people into thinking a friend, family member, politician, or celebrity did something out of character. Matthew McConaughey just trademarked himself to prevent AI companies from using images that resemble him, giving him the right to take legal rights against “AI misuse.” If successful, other celebrities, and maybe even citizens, will likely do the same.