THE DATA CONUNDRUMOne of the challenges is that so much supply chain data today remains highly unstructured—by one estimate, as much as 75%. With AI interpreting the email string and other inputs, a response is produced in a minute or less. “For many of these companies, their foundational technology is still on older architectural platforms,’’ in some cases proprietary ones, he notes. When built and deployed correctly, such central platforms can provide near-immediate visibility into supply chain health as well as more efficient and accurate management of the end-to-end process. “First and foremost is real-time visibility that enables customer access to the movement of their product across the supply chain,” says Penske Executive Vice President Mike Medeiros.