Rakia Media has picked up the media rights to Chia Pet, with plans to turn the brand into animated movies or TV shows. Yes, that Chia Pet. “For over 40 years, Chia Pet has remained one of the most recognizable brand icons in pop culture history,” said Ad Populum CEO Joel Weinshanker. What exactly is a Chia Pet movie or TV show supposed to be? There are a ton of them and the official site looks like a pop culture yard sale.