Target: Peter J. Davoren, President and CEO of Turner Construction CompanyGoal: Prioritize green materials and energy efficiency in future building construction. As a consequence, just 16 percent of construction professionals take the amount of planet-polluting carbon released by their building materials into serious consideration. Of this number, a quarter of the emissions come from building materials like concrete. Green buildings emphasize materials that do not leave a large carbon footprint. As an industry leader and a recognized embracer of innovation, you can lead the way to long-term profit and sustainability by upping your investments in and promotion of green construction initiatives.