Krystal to enter New JerseyPhoto: KrystalJanuary 29, 2026Summarize with ChatGPT Grok Perplexity ClaudeKrystal is expanding north with its first location in New Jersey. The restaurant, in Union, New Jersey, marks the brand's debut in the Northeast. "Bringing Krystal to New Jersey reflects the momentum we've built and our confidence that Krystal's food and guest experience resonate well beyond the South," Kaitlin Kees, senior director of marketing at Krystal, said in the release. "Partnering with Victor — a football legend with deep New Jersey roots and a genuine love for the brand — makes this opening especially meaningful." "Bringing Krystal to New Jersey isn't just a business milestone, it's personal for me," Cruz, who grew up in Paterson, New Jersey, said in the release.