Field Service Growth Depends on Leading With People, Not Just TechnologySkilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. So, how can leaders in service-based industries adopt new technology without losing the human expertise, relationships, and culture that make service work? The leadership and communication shifts required to attract, retain, and develop the next generation of field service professionals. Sarah Nicastro is the Founder and Editor in Chief of Future of Field Service, a global thought-leadership platform dedicated to service-based businesses. She is also the Principal Evangelist at IFS, a leading provider of service management, enterprise asset management, and industrial AI solutions.