– A creative outlet for one dog owner has quickly become a Tahoe-founded lifestyle brand enjoyed by both Tahoe dogs and their human companions, celebrating all that Tahoe has to offer. While making a poster capturing her dog, Sampson, exploring the iconic Rubicon Trail, Candice Wilmuth adorned the top with “Sampson the Tahoe Dog,” sparking the idea for the company. Each scene encapsulates one of Tahoe Dog Co.’s mottos, “A Tahoe Dog is not a breed. “Steven taught me how to live like a Tahoe Dog,” she said, from embracing the outdoors daily, and prioritizing adventure, rest, and connection. “Tahoe Dog Co. is all about real dogs, real places, real community,” Wilmuth said.