Latin America’s Plant Health Momentum: Innovation, Adoption, and OpportunityAs global agriculture searches for solutions that boost productivity while managing climate and input challenges, Latin America has emerged as a dynamic market for plant health products. During the conversation, Reiter shared insights into why Latin America continues to outpace other regions in plant health adoption and where the greatest opportunities lie in the years ahead. A Strong Foundation for Plant Health AdoptionOne of the strongest foundations for growth is already well established. Fruits and vegetables are also seeing increased uptake, with plant health products gaining traction in bananas, tree fruit, and vines. “If you believe you can win alone from outside Latin America, you’ll probably walk away frustrated.”As plant health technologies continue to gain momentum, Latin America stands out as a region where innovation, adoption, and regulatory progress are aligning.