Brands with fortuitously similar jackets made for the upcoming Olympics in Milan and Cortina didn’t waste the opportunity to guide Heated Rivalry aficionados to their product. But on Wednesday, a concise four-word statement that echoes the most iconic line from the show thus far sent the internet into a fervor. “We’re releasing the fleece,” reads the joint statement from Canadian apparel brand Province of Canada and Accent Aigu Entertainment, the production company run by the show’s creators, Jacob Tierney and Brendan Brady. And that’s all it needed to say—fans of the show knew exactly what it meant. “We had also sent a DM to Hanna [Puley], the show’s costume designer, on Instagram to let her know we were happy to help if needed.”