Vevo has promoted JP Evangelista to Executive Vice President of Content, Programming & Marketing, expanding his remit across the company’s global creative, marketing, and audience strategy. In his expanded role, Evangelista will oversee Vevo’s content development and programming, alongside marketing initiatives aimed at strengthening artist and label partnerships and driving audience growth through innovative programming and multi-platform storytelling. Before joining Vevo, Evangelista worked at Universal Music Group’s eLabs and Global Digital Initiatives teams and was part of the original core team that helped build and launch Vevo in 2009. Lady Gaga and Bruno Mars’ Die With a Smile became the network’s most-watched video of the year with 932 million global views. On Vevo’s premiere charts, South Korean artist JENNIE‘s Like JENNIE recorded the most views globally in its first 14 days at 33.4 million.Music Business Worldwide