AdvertisementBusinessWorkplaceAI Sarah tried using AI to help customers. Within months she ditched it Emily Chantiri January 30, 2026 — 5:01am Save You have reached your maximum number of saved items. Sarah James, founder of The Sensory Specialist Baume says the company is also testing a voice version of the same agent. Sarah James, founder of small business The Sensory Specialist, recently trialled an AI chatbot to limited success. Save You have reached your maximum number of saved items.