Tourism officials say it has the potential to rewrite the tourism playbook for the entire Cowboy State. Calling it a game changer isn’t too strong, Wyoming Office of Tourism Director Domenic Bravo told Cowboy State Daily. “Bringing in something like that is like bringing the NFL headquarters to Texas.”Previously the Hall of Fame was dependent on “happenstance traffic,” retired bullfighter Marc Gill told Cowboy State Daily. Bravo told Cowboy State Daily he could see the PRCA’s presence prompting new events, coordinated with communities across the state. Bravo sees huge potential in leveraging that popularity for Cowboy State tourism across the board.