Leading up to the Grammys are The Clio Music Awards. These will honor the best-in-class music marketing campaigns of 2025, which is the most relevant event for our craft here at Nue. Music Videos Are Back: Thanks to YouTube, which is presenting the “Innovation In Music Videos” category, there is definitely a renaissance of sorts when it comes to music videos. But don’t get it twisted: The music videos I grew up on—from MTV and BET—are not coming back. The Clios are savvy enough to understand this, so they built a new category to honor the submissions focused on that intersection.