London based brand experience agency, onepointfive, has announced that is opening an office in Dubai. The move marks the company’s first permanent base in the Middle East and coincides with a major project with long-standing clients Shopfy, at Shoptalk Luxe in Abu Dhabi this week. The new office supports growing client demand in the Middle East, where investment in live brand experiences is increasing and where international brands are seeking more complex, design-led formats for senior audiences. The Dubai launch is anchored by onepointfive’s work for Shopify at Shoptalk Luxe, a new premium B2B conference and exhibition. Our aim in the Middle East is to bring that same philosophy: exceptional client service, creative firepower from London, and deep cultural understanding on the ground.”The company said its Middle East operation will support both regional and international projects.