And to bring it to life, SHEIN is hosting a six-day live beauty activation in Dubai that beauty lovers won’t want to miss. What is the SHEIN Beauty Glow Up campaign? The SHEIN Beauty Glow Up campaign blends the celebratory feel of New Year blessings with the radiant spirit of Eid. MaybellineSHEGLAMFlormarEssenceRevolutionInglotCatriceWet n WildA live beauty activation at City Centre MirdifSHEIN is hosting an exclusive offline activation at City Centre Mirdif from 29 January to 3 February, 2026. Exclusive New Year and Ramadan beauty offersSHEIN will also be running exclusive beauty offers during the New Year and Ramadan sale periods.